One of the best ways to ensure that you reach your ideal audience is by finding out the right demographics to target. This is why it is imperative that you focus on creating customer personas accordingly. So, look for certain importers of spices of any other firms like that. Then, study their target audience and find out the customer personas that meet the profiles for your target audience. This will also help you understand your competition and ensure that you have the right type of audience research. What do you think?